Thursday, 11 February 2010

Greenwash, have you been taken in by it?

Many large companies have now awakened to peoples environmental concerns, but have resorted to ‘Greenwash’ in order to appear green. Exxon Mobil screened an advert in the UK claiming that “natural gas is one of the world’s cleanest fuels”. This advert, which had wind turbines as a part of the background, was soon banned from being broadcast by the UK Advertising Standards Authority because the claim was misleading.

Sadly Greenwash is still all around and when I saw the Solar Dave Spoof Commercial below, I had to link it. It sums up much of what some advertisers feed us with today

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